Purchasing incredible promotional products is one thing, but how do you get them out there? Today, we will talk about some brilliant ways to distribute promotional products to get the maximum desired effect. There are many ways to dish out your promo goodies to customers, but it can be tricky to decide which ones work the best. Of course, traditional methods such as company events and trade shows work great, but as the advertising world evolves, it is best to ensure your business does too. We are going to discuss the benefits of more traditional methods and introduce you to some creative ideas that have shown outstanding results for our customers. First of all, let’s kick it off with trade shows and the great benefits they can have on your business.
The benefits of distributing promotional products at trade shows
Trade shows are a classic way to get your name out there and will provide you with the perfect audience to do so. For those who don’t know, a trade show is a large event where companies get together to promote their business to hundreds or thousands of potential clients.
One of the best things about trade shows is that the people you connect with are already interested in purchasing your product, so the key is to make your brand stick when they come to visit your stand. These events can last for several days and are the perfect place to increase brand awareness.
It is a good idea to prepare a selection of free promotional products to give out while attending a trade show. This will mean that each person can get something they want and is more likely to use your gifts regularly in their daily lives. As well as meeting potential customers and investors and getting your brand out there, trade shows often attract media attention which can give your business an opportunity for some incredible free advertising. Although this is one of the best ways to give out promotional items, the age of technology and social media can also provide some very affordable and creative ways to distribute them.
Some creative ways to contribute promotional products online
With the increased popularity and demand for social media platforms, many innovative ideas for promoting products are being created every day. The Internet is a great platform for distributing free promotional products and increasing customer retention. Below are some of the ideas we have seen that have a massive impact.
Spread awareness through social media
This can be done in multiple ways and is such an excellent tool to use because everyone uses some form of social media. For example, you could offer people a chance to win a bundle of promotional goods if they share your post. You could even ask customers to share a photo of them using your product.
This form of product distribution attracts many people because it is exciting to be a part of, everyone loves a giveaway, and most importantly, it is easy to do. The simplicity of liking and sharing posts or posting a photo increases the possibility that everyone will want to participate. As well as helping you distribute promotional products, this method also comes with free endless advertising that has the potential to stretch all over the globe.
With social media, you are free to get as creative as you want, and a great tip for creating a feeling of togetherness between your business and possible customers is to let them have a say in your company. This could be asking them to give a review of a product or hosting a competition where they get to decide on the name of a new product you will be offering soon.
Offering a rewards program
Many companies these days have some sort of rewards program, and the Internet is the perfect place to kick this off. This can work wonders in getting people to use your company repeatedly. Your reward scheme could include various stages where people get a small promo product for their first three shops and increase the size of the product the more they use your business, ending with 50% off their 10th shop. There are many ways you could ensure customer retention through a rewards scheme. It is a good idea to have a look at what already exists on the internet for some inspiration.
Getting people to sign up
This is a great way to attract new customers and keep the old ones coming back. For example, you could offer a free promotional product for people who use a social media link to sign up to become a member of your website and offer existing customers a better promotional product for getting five new sign-ups. When they receive their promotional merchandise, your company will leave an ever-lasting impression and come up in their day-to-day lives. Another benefit you could add to this is sending out birthday gifts or random giveaways to keep leaving that imprint and help them refrain from cancelling their sign-up after receiving the promotional gift.
Do you want to find out more about spreading brand awareness
If you have found this article insightful, there are many more great ideas where that came from. If you have a business or are planning to start one, have a look through the catalogue of promotional products on our website or talk to one of your highly experienced team members for any advice on spreading brand awareness through promotional giveaways. At Bullseye Gifts, we pride ourselves on providing top-quality promotional products. You will be amazed at what we can do to promote your business far and wide and maintain customer loyalty through the incredible selection of products that we offer. We would be happy to discuss and tailor the perfect package for your business, so contact Bullseye Gifts today; you certainly won’t regret it.