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Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.
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Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
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Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
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Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
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Supacolour is the latest technology in digital reproduction of logos using the highest quality eco-friendly inks. It can reproduce logos perfectly without a need to compromise.
Advantages
Unlimited colours, high vibrancy and ultra-high detail (finest of text, perfect colour gradients)
Photo reproduction available
Robust! Can be applied across seams and on coarse fabrics
100+ washes, will outlive the product and won’t peel, crack or fade
Limitations
Only approximate PMS colours can be reproduced
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
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Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal-clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
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Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.
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Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto the product.
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