Branded merchandise is still one of the most powerful forms of marketing
It is undeniably effective when it comes to brand exposure, recognition, loyalty, as well as
being an integral element in promotions and events
Branded merchandise makes an impression beyond the intended audience
Tips for choosing promotional products
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- Consider products that are relevant to your organisation or industry
- Cheaper is not better. The better the quality of a branded item the more it will be used by your audience. Make sure the products match the quality and class that your brand represents
- Choose practical items that are useful. Did you know that nearly 90% of people keep a branded product that they find useful!
- Create a budget for each product
- The cheapest branding method may not be the best option, choose branding that works on the product
- Some products can be produced quicker than others – when is your deadline? Factor in lead time and freight to ensure your products arrive in time for your promotion or event
- Think about your target audience and what types of products would they be interested in
- Don’t over brand! There is a fine line on merchandise when it comes to branding. If a product is completely covered in branding it may be discarded, so subtle branding may be the best option
- Examine your logo. It is important to select a product with colours that compliment your logo and do not draw attention away
- Environmentally friendly products are a great way to position your organisation in a positive way
- Don’t be afraid to think outside of the box! Something that makes them smile can also create a positive experience that will make them more likely to remember your business compared to your competitors. Why not stand out from the crowd…
- Don’t forget the call to action. Could be a telephone number, website address or your social media links, make it clear how you want clients or customers to get in touch